Free Guide: How to SEO Your Squarespace Website Template Like a Pro
Introduction
A beautiful Squarespace website template is just the beginning. To attract the right audience and grow your business online, you must optimise your website for search engines (SEO). In this guide, we’ll walk you through the essential steps to SEO your Squarespace website effectively—even if you're a beginner.
Step 1: Start with Keyword Research
Before you adjust anything on your website, you need to know what your ideal customers are searching for.
Actionable Tips:
Use free tools like Google Keyword Planner, Ubersuggest, or paid options like SEMrush.
Focus on long-tail keywords like "best health coach for women over 40" or "affordable website templates for coaches."
Aim for keywords with a balance of high search volume and low to medium competition.
Pro Tip: Create a "keyword map" assigning specific keywords to each page of your Squarespace site.
Step 2: Optimise Your On-Page SEO in Squarespace
Squarespace provides built-in SEO settings—make sure to use them fully!
Key Elements to Focus On:
Page Titles and SEO Titles: Customise each page title in the Page Settings.
Meta Descriptions: Write a concise and compelling meta description under 160 characters.
Header Tags (H1, H2, H3): Properly organise your content with headings in text blocks.
Image Alt Text: Add descriptive alt text to all images when uploading them.
URL Slugs: Use short, keyword-focused URLs (edit in Page Settings).
Internal Linking: Naturally link related pages and blog posts across your site.
Example: If you offer a free consultation, link it on every blog post and your homepage.
Step 3: Improve Your Website Speed
Google favours fast-loading websites, and Squarespace already does some optimisation for you—but there’s more you can do.
Quick Fixes:
Optimise and compress images before uploading using tools like TinyPNG or Canva.
Limit the use of custom code and large video files.
Choose a clean, lightweight Squarespace template.
Affiliate Tip: Use professional, optimised images from Adobe Stock to ensure quality without sacrificing speed.
Step 4: Make Your Squarespace Site Mobile-Friendly
Squarespace templates are inherently responsive, but it’s still vital to check your mobile design.
Checklist:
Preview and edit your site in Squarespace’s mobile view.
Ensure buttons are large and tappable.
Keep forms simple and easy to fill out.
Avoid pop-ups that could hinder user experience.
Explore our mobile-optimised templates perfect for today’s health and wellness professionals.
Step 5: Create High-Quality, Consistent Content
Content still reigns supreme in SEO.
Best Practices:
Post blog articles regularly (Squarespace makes it easy).
Address your audience's questions through how-to guides, FAQs, and client case studies.
Integrate keywords naturally within headings and body text.
Embed internal links to boost page authority.
Helpful Tool: Easily design stylish blog post graphics with Canva to make your content stand out.
Step 6: Build Backlinks to Boost Your Squarespace Site Authority
Building backlinks increases your website’s trust and visibility.
Strategies to Gain Backlinks:
Contribute guest posts to niche blogs.
Partner with complementary health or wellness brands.
List your site on reputable business directories.
Step 7: Monitor and Update Your SEO
SEO isn’t a one-and-done task; monitor and update regularly to stay ahead.
Tools to Use:
Connect your site to Google Search Console.
Analyse traffic with Google Analytics.
Track keyword performance with SEO tools like SEMrush or Ahrefs.
Squarespace also provides basic analytics that can guide quick updates and improvements.
Conclusion
By following these simple steps tailored for Squarespace, you can transform your beautiful website template into an SEO magnet. Want to make it even easier? Check out our SEO-optimised Squarespace templates designed for coaches, creatives, and entrepreneurs who want to grow fast.
Ready to design an irresistible brand? Boost your website’s visuals with custom designs using Canva or premium assets from Creative Market!
