Squarespace Website Launch Tips for Creatives

Written By PLANNEASTUDIO .

Launching your website is one of the most exciting moments in your business journey, but it can also feel overwhelming.
You’ve poured your heart into your branding, your services, your visuals... now it’s time to make sure your launch goes off without a hitch.

Whether you're a creative entrepreneur, designer, coach, or small business owner, these Squarespace website launch tips will help you avoid common pitfalls and maximise your big debut.

Why Launching Right Matters for Creative Entrepreneurs

Your website is often your first (and best) salesperson.
A smooth, professional launch:

  • Builds immediate trust with potential clients

  • Positions you as a polished, established brand

  • Helps you drive traffic and start generating leads fast

Launching without a plan can leave your site feeling unfinished or unprofessional — and first impressions online are everything.

Pre-Launch Checklist for Squarespace Sites

Before you announce your launch to the world, run through this checklist:

1. Double-Check All Links and Buttons

Click on every link and button on your site.
Nothing kills trust faster than broken links or buttons that don’t work.

2. Optimize Images for Speed

Squarespace does a lot of optimization for you, but large image files can still slow things down.
Make sure all images are compressed and appropriately sized for web (under 500 KB when possible).

3. Finalize SEO Titles, Descriptions, and Alt Text

  • Set clear, keyword-rich page titles and meta descriptions.

  • Add alt text to all images for accessibility (and SEO!).

These small details can make a big difference in how your site ranks on Google.

4. Set Up Basic Analytics and Tracking

Before you launch, connect your site to:

  • Google Analytics (for traffic data)

  • Google Search Console (for search visibility)

This gives you insight into what’s working — and what needs adjusting.

5. Test Mobile Responsiveness

Over half of website visitors are on mobile devices.
Make sure your site looks polished and functions perfectly on phones and tablets.

How to Build Pre-Launch Buzz

Don’t wait until after your site goes live to start talking about it!
Here’s how to build excitement:

  • Tease behind-the-scenes peeks on social media (logo sneak peeks, moodboards, etc.)

  • Create a waitlist or Coming Soon page where visitors can sign up to be the first to know.

  • Collaborate with others to share your launch (e.g., creative friends, your vendors, previous clients).

Post-Launch Best Practices

Once your Squarespace site is live:

  • Announce the launch on social media and via email (bonus points for a special offer!).

  • Ask for feedback from trusted friends or colleagues to catch anything you missed.

  • Monitor your traffic using analytics and make quick tweaks if needed.

Launching isn’t just a one-day event — it's the start of an ongoing conversation with your audience.

Common Launch Mistakes to Avoid

  • Launching with incomplete or placeholder content

  • Ignoring mobile optimization

  • Forgetting to set up analytics

  • Not having a clear call-to-action on the homepage

  • Skipping an announcement strategy

Ready to Launch With Confidence?

Launching doesn’t have to feel overwhelming when you have the right foundation.
With a professionally designed Squarespace template, you can focus less on the tech stress and more on growing your brand.

👉 Explore PLANNEASTUDIO’s Squarespace templates — created to help creative entrepreneurs launch faster and shine brighter.

PLANNEASTUDIO .
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